Residents living within two Wyndham postcodes are leading demand for faster broadband services within Victoria, according to a new study.
The Australian Digital Consumer Study 2021 – conducted by technology analyst firm Telsythe – has identified the top five postcodes in the state, where residents are seeking higher-speed National Broadband Network (nbn) plans.
The number of Victorians choosing broadband plans with peak download speeds of 100 Mbps and above grew by 113 per cent in the 12 months to January this year, while average data downloads grew by almost 19 per cent in the same period.
The 3030 postcode, which covers Point Cook, Werribee and Werribee South, tops the list of Victorian areas where people are taking up faster broadband services.
Figures from the nbn show that 6186 households within the 3030 area are on internet plans of 100 megabits per second (Mbps).
The 3029 postcode, which covers Hoppers Crossing, Truganina and Tarneit, placed second on the list, with 6047 households on 100Mbps plans.
The 3064 postcode, which takes in Craigieburn, Donnybrook and Mickleham, came third with 5302 households on 100Mbps plans.
The Telsyte study said that the top reasons people signed up for 100Mbps plans, or even faster internet speeds, included a desire to access more online applications simultaneously; stream more online video content; stay connected with friends and family; and because they are spending more time working from home.
Chief customer officer at NBN Co, Brad Whitcomb, said that demand for data on the nbn network showed Australians were continuing to increase their reliance on broadband for work, learning and entertainment.
“We expect this trend to continue to 2021 as people continue to adopt new connected devices and entertainment subscriptions and aim to optimise the online experience for everyone at home,” he said.
“With more devices online at once, a faster broadband plan can help improve experience for the connected household.”
