A former Hoppers Crossing resident is out to help women style their wardrobes.
Jess Dempsey has been announced as Werribee Plaza’s fashion ambassador, meaning she will be the face and voice of the plaza’s fashion retailers.
Ms Dempsey, who runs a fashion blog called What Would Karl Do?, hopes her new role will allow her to be an inspiration to other women.
“I want to offer advice and inspiration. If a retailer has an awesome sale or a piece that people need to know about, I’ll be putting that on social media,” she says.
“Sometimes people don’t have a lot of time to visit stores so they want to be able to go out and know exactly what they’re going to buy.
“I want to help the everyday Werribee Plaza shoppers.”
Ms Dempsey has a long association with the plaza, having grown up in Hoppers Crossing.
Her first fashion job was at the centre’s Jay Jays store, which she helped open.
Since then, she’s gone on to work in visual merchandising for Hugo Boss and styled actresses from Neighbours for the Logie Awards. She has been writing her fashion blog since 2010.
Ms Dempsey says she’s excited to see the plaza’s new fashion precinct being built as part of the centre’s multimillion-dollar redevelopment.
“I can remember the first time I went to the plaza with my friends,” she says. “We were looking in all the windows and aspiring to work in the stores.
“Now I’m the ‘fashion face’ and it’s something I could only have dreamt about.
“I’m really excited to see the new retailers that come here. I think it will be a great place for fashion lovers from Werribee, Hoppers Crossing and surrounding areas.”
