A MORNING coffee has become somewhat of a ritual for many Melburnians, and one that keeps many local cafes in business.
But does where coffee drinkers buy their ‘kickstart’ reflect how they feel about it?
And electing a coffee brand to enjoy may force a choice involving ethics and the grower — whether to select a supplier who has given effect to fair, or exploitive, trade.
So getting into a Fairtrade brand may kill two birds with one stone.
Fairtrade Australia and New Zealand (Fairtrade ANZ) is a not-for-profit organisation helping Third World producers of coffee, tea, chocolate and clothing and ensuring they are not taken advantage of by larger companies.
Business development officer of Fairtrade, Daniel Mackay, says the rights of farmers and workers in developing countries need to be protected.
“Fairtrade is a Third World ethical certification system offering farmers and workers in developing countries the chance to improve their lives and plan for the future. Consumers can reduce poverty and instigate change through their everyday shopping by purchasing Fairtrade products,” Mr Mackay says.
Supermarket and coffee shop chains, Oxfam shops, and some independent stores sell Fairtrade coffee, whose labels include Jasper, Republica and Scarborough Fair.
Businesses have to earn the independent Fairtrade label for their products — and work to keep it.
And Fairtrade ANZ ensures farmers are paid a minimum price to cover the costs of satisfactory production.
“Paying the farmers a fair price acts as a safety net for them when prices fall below a sustainable level.
“They are also paid the Fairtrade premium, generating additional funds to invest in social, environmental or business development projects,” Mr Mackay says.
A relatively minor downside to Fairtrade coffee is that it may be more expensive for consumers to buy. And once a product is on the shelf, the price charged is up to the retailer.
But think about becoming a more aware consumer and be part of the revolution — look for the Fairtrade label before ordering your next caffeine hit.
For more information, visit fta.org.au or oxfam.org.au
