The Australian dollar continues at a high level and European car sales are stagnant, so yet another manufacturer has cut local prices significantly.
The big surprise is that this time it’s sports car maker Porsche that has taken the action.
“Pricing adjustments”, to use the Porsche Australia term, are across its entire range of models, with the exception of the Panamera.
Reductions range from 7.5 per cent to 13 per cent on Porsche 911, 5 per cent on all versions of the new Boxster and the soon-to-be launched new Cayman, and 10 per cent across the entire Porsche Cayenne range.
The price drops are part of Porsche head office’s long-term plan to significantly increase sales globally. The company’s local chief, Michael Winkler, told us, “Porsche globally has set its sights on sales beyond 200,000 cars before the end of the decade, and we in Australia have now commenced our contribution to that goal.
“The variable price adjustments take into consideration each model’s sales performance and what Porsche Cars Australia sees as a realistic opportunity for responsible growth.”
A selection of Porsche prices with the previous prices in brackets is:
■ Boxster: $101,500 ($107,000)
■ Cayman: $107,100 ($115,500 )
■ Cayman S: $139,900 ($150,400)
■ 911 Carrera Coupe: $206,500 ($229,400)
■ Cayenne: $100,200 ($109,400)
These prices do not include government or dealer delivery charges.
