New & Emerging/ Start Up

New & Emerging / Start Up Award winner Lygometryx.AI. (Supplied)

LYGOMETRYX.AI

Sifting through countless product listings, reviews, and comparison websites to try to find the best deals can overwhelm online shoppers, ultimately leading to “analysis paralysis” and delaying sales for retailers.

Into this no-win situation comes Lygometryx.AI, which uses the power of machine learning and AI to improve the online shopping process for both consumers and vendors.

Its B2C solution is the shopping assistant Kréta, which provides help with product discovery, research, comparisons, and finding the best ongoing deals and discounts.

On the B2B front, its customised shopping assistant seamlessly integrates with the IT systems of retailers, offering pre- and post-sales customer support to boost conversions. Retailers can also access advanced data science solutions focused on customer retention, churn, and sales predictions.

Lygometryx.AI has a growing waitlist for its beta launch next quarter, and has secured spots in notable programs such as the Startmate Launch Club and Catalysr Migrapraneurs, supporting its growth and providing vital resources. It also recently won second place in the 2024 WYNnovation Pitch competition.

What the judges said:

“Lygometryx.AI has hit the ground running with an innovative business model that looks set to revolutionise the way we shop and sell online.

It’s a potential game-changer for local businesses without large marketing budgets, which could ultimately assist with and support our region’s continued economic growth, even in these challenging times.

We were impressed by strong evidence of planning systems and processes that clearly drive business efficiency and growth. And by the fact that it already has a number of existing community business partnerships, and is in the process of developing more.“