A social media campaign encouraging girls and women to participate in sport has been kick-started by Wyndham council.
Featuring members and officials from 13 Wyndham sporting clubs, the campaign urges women and girls to sign up as a player, coach or another supporting role. It also highlights the role that clubs play in improving gender equality.
Wyndham mayor Adele Hegedich said that in the coming weeks, the community could expect to see images of females involved in a range of sports on the council’s social media pages.
The campaign will feature two short videos as well.
“The videos have two distinct themes: The first celebrates the motivations and achievements of our athletes and the second focuses on the Wyndham clubs, coaches and officials – both male and female – working to create a level playing field,” Cr Hegedich said.
Wyndham’s active city portfolio holder, Cr Peter Maynard, said the social media campaign was part of Wyndham City’s Gender Equality in Wyndham Sport project.
“Sport is for everyone, regardless of ability or skill level, and this campaign encourages Wyndham girls, women and clubs to be the change they want to see in sport,” Cr Maynard said.
“There is no single solution to increasing women’s and girls’ participation in sport, but by addressing the imbalance of opportunity, representation and access to sport and physical activity for women and girls we can create positive change.”
Details: www.wyndham.vic.gov.au/women-sports
