Spending your dollars locally pays off– at least when it comes to winning national campaigns.
Wyndham council’s ‘Love Your Local’ campaign recently won Mainstreet Australia’s national award for best Council Traditional or Digital Marketing Campaign.
Launched in 2024, the city-wide campaign is designed to promote local businesses and the people behind them and encourage residents and businesses to buy local.
Mayor Mia Shaw said that it was an honour to receive the award and that it was an important campaign to run following the economic shock during the Covid pandemic.
“This award reflects council’s commitment to supporting businesses, creating local jobs and building a strong local economy,” Cr Shaw said.
“It’s also a celebration of our business community and their passion in serving and giving back to the community.
“During the pandemic, we saw people rally behind our local businesses and the Love Your Local campaign has provided an opportunity to keep building on that support – because we know that when we buy local, that money stays local.”
According to Cr Shaw, for every $100 spent at a local business, $67 stays in Wyndham, whereas shopping online with a non-Wyndham business only results in $4 retained.
Locals and businesses can get involved with the campaign, either as promoters or those in the spotlight.
On council’s website there is a business directory and several resources to help people join.
More: www.wyndham.vic.gov.au/lovelocal”
