Wyndham council says it is “delighted” that its tourism destination campaign, A Delightful Lil’ Detour, was awarded Silver at the Victorian Tourism Awards in the Tourism Marketing and Campaigns category.
The Victorian Tourism Awards is hosted annually by the Victoria Tourism Industry Council (VTIC) and honours business excellence and performance within the industry.
“The campaign successfully positioned Werribee and Surrounds as a destination that’s easy to get to and with lots to offer, from animal encounters at Werribee Open Range Zoo and outdoor adventures in Point Cook Coastal Park, to enjoying local wines at Shadowfax Winery,” Destination Wyndham portfolio holder Heather Marcus said.
“It’s a delightful little detour that could easily fill an hour, a day or a weekend.
“We’re thrilled with how well the campaign performed. A new phase of the Delightful Lil’ Detour campaign launched this month.”
Bendigo was awarded Gold and the Bronze went to Tourism Greater Geelong and The Bellarine.
Winners were announced Thursday, December 1.
