Apple unveils iPhone 7 and iPhone 7 Plus

Philip "Phil" Schiller, senior vice president of worldwide marketing at Apple Inc., speaks during an event in San Francisco, California, U.S., on Wednesday, Sept. 7, 2016. Apple Inc. unveiled new iPhone models Wednesday, featuring a water-resistant design, upgraded camera system and faster processor, betting that after six annual iterations it can still make improvements enticing enough to lure buyers to their next upgrade. Photographer: David Paul Morris/Bloomberg