Popular farmgate reopens

MainStream Aquaculture founder, Dr Paul Harrison. (Supplied/Mainstream Aquaculture)

By Alesha Capone

The world’s largest barramundi hatchery, which is located in Werribee, has re-opened its farmgate pop-up store.

MainStream Aquaculture’s headquarters is home to a selective fish breeding program and eight tanks holding 600,000 litres of water each.

The hatchery also produces table-fish barramundi under the brand name Infinity Blue Barramundi.

Prior to the pandemic, the company was distributing its produce to 25 countries and Australian restaurants.

The business opened a farmgate pop-up store at its Werribee site earlier this year as part of efforts to reach more residents in the west, as the pandemic hit its traditional markets.

Mainstream Aquaculture’s marketing and communications co-ordinator, Andy Vo, said the pop-up store was forced to close in July, when the stage four pandemic lockdown began.

Mr Vo said the pop-up store commenced operating again this month.

“It was very unfortunate that we had to stop running the pop-up as it was proving to be very popular with customers within and outside the Wyndham area,” he said.

“Customers really enjoyed coming to the farm, hearing about what makes our barramundi special, and buying fish in confidence that they are taking home a 100 per cent local Australian product.

“You really can’t get any more local than that.”

The Infinity Blue Barramundi farmgate pop-up will be open every Thursday between 2–5pm, at the MainStream Aquaculture farm, 73-79 Lock Avenue, Werribee.

Prior ordering is not required, but customers are asked to pay by card as the business is not taking cash payments.