Business brings old videos to life

Seventeen-year-old Joshua Piovesan has started a business which converts old video formats to the digital medium. Photo by Damjan Janevski.

By Alesha Capone

Seventeen-year-old Joshua Piovesan has not yet finished school – but is already running his own business.

Joshua said he started Analog to Digital, which converts historical video formats to digital mediums, after he taught himself to convert old tapes his grandparents had not viewed for more than two decades to a more modern format.

“I have been fortunate enough to have had a strong response from the local community, which I am very excited about,” Joshua said.

He said that he enjoyed seeing his customers’ reactions to seeing their video footage again, often after a long time.

“When they finally see the video again after 20 or 25 years, customers tell me it’s like they’re reliving their memories from a bygone era all over again,” he said.

Joshua said that he had a keen interest in business and economics. He said he enjoyed helping out at his family’s business, the tractor and farm machinery dealership R.P. Motors Pty Ltd, which his grandparents opened in Werribee South in 1970.

Joshua, who is a year 11 student at MacKillop College in Werribee, last year entered Victoria University’s I Plan a Business competition for young people, becoming a finalist.